How are your competitors ranking in the local map pack?

In this guide, we’ll dive into three critical tactics to optimize your local SEO and improve your ranking in Google map pack search results:

  1. Local Citations
  2. JSON Injection
  3. Google My Business Advanced Optimization

Let’s break these steps down to understand their impact and how to implement them effectively.

Step 1: Local Citations

Local citations are one of the most effective ways to improve your local search rankings, particularly in the Map Pack results. A citation refers to any online mention of your business name, phone number, address, or website on directories, review sites, and other platforms.

Why Are Citations Important?

Citations help Google verify your business information, boosting your credibility and ranking potential. For instance, a quick search for “IT Support London” reveals top-ranking companies with numerous citations.

How to Find Competitor Citations

  • Search for a competitor’s phone number in quotes on Google.
  • Note the number of results to understand how many citations they have.
  • Record the directories or sites where their citations appear.

Building Your Citations

  1. Outsourcing: Use platforms like Fiverr or Upwork to find service providers who specialize in creating citations. They’ll often have pre-built lists of directories to target.
  2. Manual Submission: Create an Excel sheet to track directory names, login details, and listing updates. This ensures you can easily manage changes like rebranding or updating your contact information.
  3. Using Tools: Whitespark’s Local Citation Finder can generate a list of citation opportunities and monitor competitors’ citations.

By matching and exceeding your competitors’ citation counts, you can significantly improve your local rankings.

Step 2: JSON Injection

JSON Injection involves adding metadata to your website to help Google better understand your business. This metadata, known as schema markup, is particularly useful for clarifying your services, location, and business details.

Why JSON Injection Matters

Most competitors don’t implement JSON Injection, giving you an edge in local search rankings. This step enhances Google’s understanding of your business, leading to better visibility.

How to Implement JSON Injection

  1. Generate the Code:
    • Use the TechnicalSEO Schema Markup Generator to create the necessary JSON code.
    • Select “Local Business” and fill in your details, including business name, address, phone number, and logo.
  2. Add the Code to Your Website:
    • Paste the code into the body section of your contact page using a WordPress plugin or your website’s text editor.
    • If you’re unsure, consult your web developer for assistance.

Tips for Optimization

  • Include as many fields as possible, such as opening hours and geo-coordinates.
  • Focus on accuracy to ensure search engines correctly interpret your business details.

Step 3: Google My Business Advanced Optimization

Google My Business (GMB) is a cornerstone of local SEO. Properly optimizing your GMB listing can further enhance your visibility in local search results.

Key Optimization Steps

  1. Complete Your Profile:
    • Fill out all business details accurately, including services, categories, and descriptions.
    • Avoid keyword stuffing in your business name, as this can lead to penalties.
  2. Analyze Competitors:
    • Use the GMBSpy Chrome Extension to uncover the primary and secondary categories used by top-ranking competitors.
    • Match these categories to align with local ranking trends.
  3. Optimize Categories:
    • Choose a primary category that reflects your core service (e.g., “Computer Support and Services”).
    • Add secondary categories based on competitor analysis.

Bonus Tip

Focus on one primary keyword that aligns with your business goals. For example, if you specialize in Microsoft 365 support, tailor your optimization strategy to rank for that specific term.

How long does it take to rank higher locally?

By implementing these three strategies, you can achieve significant improvements in your local search rankings within 30 to 90 days. These steps—local citations, JSON Injection, and GMB optimization—work together to strengthen your online presence and drive more traffic to your MSP business.