Blog
The Independent Guide to MSP Marketing Agencies: Top 10 Compared
Choosing the right marketing partner is one of the most consequential decisions an MSP owner can make. The wrong choice can waste tens of thousands in budget, months of…
The IT Rockstars Blog
MSP marketing that builds trust.
MSP marketing, lead generation & growth
Blog
How a Phoenix MSP Got His First Leads From an In-Person AI Event
When Joel from Compushooter in Phoenix, Arizona reached out to us, he already had something most MSPs don't a marketing team. Social media, local SEO, Google Ads. He had it…
Blog
I Got a Complete MSP Website Built for Free in 20 Minutes (Here's Exactly How)
Most MSP owners are still paying thousands for website design. I just stopped. I recently did something that genuinely blew me away. I built a complete, SEO-optimised,…
Blog
MSPs Are Missing the Biggest AI Opportunity Right Now (And They Don't Even Know It)
Most IT service businesses and MSPs are looking at AI completely wrong. They're focused on the tools the added AI feature in their vendor's stack when the real money is…
Blog
How to Sell Cybersecurity Services: The Trojan Horse Method That Actually Works
I f you’re an MSP or IT services business trying to sell cybersecurity, you already know the struggle. You’ve probably tried pitching cyber assessments, running…
Blog
What Musk Taught Me About MSP Marketing in 2026 (First Principles)
Most MSPs think their problem is leads. If you’re honest, you’ve probably said some version of: “I just need more leads.” I get it. I used to think the same. But what if I…
Blog
MSPs: The One Thing You Need to Know Before Choosing a CRM in 2026
What I’m about to share with you is something you should be aware of before choosing a CRM. It’s potentially more important than the CRM you choose itself — and it’s based on…
Blog
How to Get Higher-Quality Leads for Your MSP in 2026 (and Filter Out the Time-Wasters)
One of the hardest problems that MSPs have is getting good leads the kind that actually fill your sales pipeline with real opportunities . You want that calendar full of…
Blog
Stop Losing Sales in Your MSP: 5 CRM Tips to Close More Deals (2026)
Let’s be real—most MSPs are great on the technical side but not so sharp when it comes to sales. I’ve been there myself. You put in the work, you quote the project, and then……
Blog
How To Sell MSP Cybersecurity Services Like Alex Hormozi in 2026
I asked 3,000 MSPs and cybersecurity businesses what their offer was to clients. I based it all around Alex Hormozi’s $100M Offers. Here’s the strange part: I only got one…
Blog
How I'd Spend $1,000 a Month on MSP Marketing in 2026
If you’re running an MSP and you’ve got a marketing budget, one of the biggest questions you’ll face is: where should I put my money? Some of you might have more than $1,000…
Blog
The Webinar That Flopped — And the Biggest MSP Marketing Lesson I’ve Learned in 15 Years
If you run an MSP, chances are you’ve tried a variety of marketing techniques. And chances are, you’ve had some failures along the way. Well, I’m a self-proclaimed marketing…
Blog
How MSPs Can Nurture Leads With Automation in 2026 (Instead of Letting Them Go Cold)
Do MSP leads go cold after someone fills out a form or signs up for your webinar? If you think marketing ends when a lead opts in, you’re making the biggest mistake most MSPs…
Blog
Are You the Mozart of the MSP World That Nobody Knows?
Mozart was a genius, but until his father took him on tour, nobody knew who he was. Does that sound familiar? You might not be in a Salzburg apartment, but do you ever feel…
Blog
Rethinking Referrals: How MSPs Can Drive Word-of-Mouth in 2026
This has been on my mind ever since ScaleCon . I was attending a session when I overheard one of the speakers talking about their MSP’s new referral program. It was designed…
Blog
MSP: Turning Clients into Profit (with Nigel Moore from The Tech Tribe)
https://youtu.be/wBLQbJKDoyI?si=MiXxxmf4X3TO8eph If you're an MSP owner, you already know how tough it is to win new business. Generating leads, getting on calls, closing…
Blog
Stop Burning Cash on Google & LinkedIn Ads: The Secret MSP Lead Gen Strategy for 2026
If you’re an MSP currently running ads on Google or LinkedIn, I’m going to tell you something that might sting: you’re burning cash. Seriously. Today, I’m revealing a secret…
Blog
The Biggest AI Opportunity for MSPs in 2026 (And It's Not What You Expect)
Right now, the topic of AI is everywhere — it’s fast-moving, overwhelming, and frankly, a bit chaotic. If you’re like most MSPs, you’ve probably already dabbled with…
Blog
Stop Wasting Time on PDFs: The #1 Lead Magnet MSPs Swear By in 2026
Have you ever wondered what the absolute best lead magnet is for your IT business? After working with over 500 MSPs, I can confidently tell you it’s not a PDF, it’s not a…
Blog
Ian Lucket MSP Growth Hub: Long Term Goals
It had been three years since I last spoke to Ian Luckett, so I was excited to invite him back onto the IT Rockstars podcast and find out what he's been up to. Ian shared…
Blog
12 Practical Steps to Boost Your MSP: ITbetweeners UK Stadium Tour 2025
The ITbetweeners UK Stadium Tour is a series of four in-person events designed to provide actionable insights for Managed Service Providers (MSPs) through engaging sessions…
MSP Lead Generation
How to Build an MSP Power Audience: 1,800 Contacts in 12 Months (2026 Guide)
Hey folks, in this post, we’re going to break down the Power Audience strategy for MSPs. This is a high-level approach, but don’t worry—I’ll walk you through exactly how you…
Blog
Where to Get High-Performing Ad Images for Your MSP in 2026
Want to Run Ads for Your MSP? Start Here If you’re an MSP or IT business , you’ve probably thought about running ads on LinkedIn, Facebook, or Instagram . But there’s a…
MSP Lead Generation
The MSP's Secret Weapon: Lead Scoring for More Sales Appointments (2026)
Why Most MSPs Struggle with Lead Generation If you’re running ads but struggling to turn leads into actual sales appointments, you’re not alone. Many IT business owners find…
Blog
MSP Lead Nurturing Using CRM Automations (2026 Guide)
If you’re running an MSP or IT business, you know that generating leads is only half the battle. The real question is: What do you do with those leads once you have them?…
Blog
How a vCMO Can Scale Your MSP: Insights from Tim Fitzpatrick
Listen closely, because if you’re a Managed Service Provider (MSP) struggling to get your marketing machine firing on all cylinders, this post is for you. If you’re tired of…
Blog
How MSPs Can Use Press Releases to Boost SEO in 2026
Press releases are often overlooked as a tool for boosting SEO, but for IT service-based businesses (MSPs), they can be a powerful asset. When done correctly, a press release…
Blog
ScaleCon 2025 for MSPs: Rumors, Updates, and What to Expect
UPDATE: 26th March Tickets now live on the official page , there's also been a bunch of videos published that will give you an overview of what to expect from Scalecon 25.…
Blog
How I Generate $7 MSP Leads with Meta Ads in 2026 (Real Campaign Breakdown)
How I Generate $7 MSP Leads with Meta Ads (Real Campaign Breakdown) Struggling to generate quality leads for your managed service provider (MSP) business? You’re not alone.…
SEO
3 SEO Tips for MSPs To Rank In The Local Map Pack in 2026
How are your competitors ranking in the local map pack? In this guide, we’ll dive into three critical tactics to optimize your local SEO and improve your ranking in Google…
MSP Lead Generation
MSP Cold Calling Script Template (2026)
This MSP cold calling script is designed to help you confidently navigate cold calls, qualify leads, handle objections, and build relationships effectively. The structure is…
Blog
The Definitive Guide to Cold Calling for MSPs in 2026
Introduction: You’ve probably heard it before: “Cold calling doesn’t work anymore.” It’s outdated. It’s dead. It’s a waste of time. That’s exactly what your competitors…
MSP Lead Generation
MSP Event Marketing: Tips to Generate Leads and Build Relationships in 2026
Events are a powerful way for Managed Service Providers (MSPs) to build relationships, generate leads , and grow their businesses. Recently, I had the pleasure of speaking…
Blog
MSP Lead Generation Secrets: Build a Power Audience for Revenue Growth in 2026
If you’re running an MSP and struggling to get consistent leads, you’re not alone. Most MSPs face the same issue—relying on referrals and outdated tactics that just don’t…
Blog
6 things I learnt at ScaleCon
Do you tend to avoid conferences, or maybe you’re a frequent flyer who already has your next MSP/Channel conference scheduled and booked? Whatever your stance, I’m here to…
Blog
Why Webinars Are the Key to Scaling Your MSP's Lead Generation in 2026
Ever get bored on flights? It’s becoming less common due to in-flight Wi-Fi, but I’ve recently heard about a strategy that some people are using to be more productive at work…
Blog
Why You Shouldn't Miss ScaleCon 2024 in Las Vegas: The Must-Attend Event for MSPs
I’m heading all the way from Scotland to Las Vegas, and in this post, I’m going to share with you what you’re going to get – or what you might miss out on – if you’re not…
MSP Lead Generation
My Story: Break Fix To MSP
Break-fix IT refers to a reactive form of IT support, typically charged by the hour. It contrasts with the more common model of business IT support known as managed IT…
Blog
4 Effective MSP Marketing Strategies For 2026
What is MSP marketing? MSP marketing is a broad topic, but it covers how managed service providers promote and grow their businesses. If you are an MSP, this article covers…
Blog
How to Build an MSP Marketing Strategy That Actually Works in 2026
Got a question for you. What does your marketing strategy look like? Do you have one? You might even be asking, why do I need a strategy? A marketing strategy document sounds…
Blog
Top 5 MSP Marketing Content Providers in 2026: A Comprehensive Analysis
The managed service provider (MSP) industry has witnessed explosive growth in recent years, with businesses increasingly relying on external IT expertise to manage their…
Blog
165 MSP SEO Keywords Modern MSPs Are Using to Attract Clients in 2026
So you want a list of keywords that will help your managed service provider business get found in the search engines for highly lucrative monthly recurring revenue type…
Email Marketing
5 Cold Email Templates Every MSP Needs in 2026
I am going to provide you in this post some of the most effective MSP emails templates your IT Support business can use.I’m sure you’ll agree with me in that email is one of…
Content Marketing
5 Ways to Create MSP Marketing Material Like a Boss in 2026
Running an IT service business is tough, juggling operations, admin, people and sales. Where do you get the time to create MSP marketing materials for your IT support…
Vendor Reviews
Nigel Moore’s Tech Tribe
$30 OFF 1st Month of The Tech Tribe Discount Code: TTT-REF-1922 (Please use the this link to apply the coupon) Click here get Deal Are you looking to improve your IT business…